A complete brand identity system designed for QCC, one of Qatar's oldest supermarket chains with over 30 years of heritage. The rebranding balances traditional values with contemporary retail expectations, creating a welcoming neighborhood market experience.
QCC — Brand Identity & Environmental Graphics, Doha Qatar
Branding
Environmental Graphics
Retail Design
Marketing
2025
The logomark draws inspiration from fresh produce, incorporating organic curves and leaf motifs that symbolize growth and sustainability. A vibrant color palette derived from product categories creates intuitive wayfinding and department distinction throughout the store environment.
Environmental graphics transform the shopping experience through coordinated signage, wayfinding systems, and interior branding elements. Department-specific color coding, custom iconography, and branded touchpoints from shopping carts to packaging create a cohesive retail ecosystem.
The brand strategy positions QCC as "Your Neighborhood Market," emphasizing affordability, quality, and community connection. A complete design system includes typography guidelines, grid structures, photography standards, and applications across packaging, uniforms, vehicles, and digital platforms.
